I’ve recently gone down an ebay rabbit hole, fascinated by three costume jewelry brands: Jonette Jewelry, American Jewelry & Chain and Danecraft. I started collecting a few JJ (Jonette Jewelry) pieces and am impressed with the quality of these mass produced castings. I am also baffled by the variety of whimsical and literal subject matter. An outsider studying 20th century American culture through costume jewelry would be convinced that we were obsessed with cats chasing mice and fish. I guess current internet culture does demonstrate our obsession with cats. I now work as a designer and model maker for a big jewelry company in California and I also wonder at the number of models and molds each of these companies created just dedicated to one particular theme.
The following pins depicting a cat and fishbowl were ALL MADE BY ONE COMPANY, Jonette Jewelry. I imagine every few years they felt they had to revamp this popular theme or give the consumer options within this theme. Each of these pins was available in different finishes and you can see the last one even has added color, definitely elevating the production cost. (I’m not even going to get started on the variety of cat and mouse jewelry because it’s too vast!)
JONETTE JEWELRY CAT AND FISHBOWL PINS
Next we have designs from two companies, Danecraft and Jonette Jewelry. I like to imagine a JJ design meeting: “Those jerks at Danecraft have a cool cat couple in a car?? We’ll show them!”
It’s not just cats. Cows are thoroughly represented, as are nurses, real estate brokers, wizards, pretty much every aspect of human, animal and fantasy life. There are Continue reading “My New Obsession with Novelty Costume Jewelry”