
Play Beer Pong, Get Laid: suggestive marketing at a U.E.S. Duane Reade
Written on August 4, 2010
I was walking around the Upper East Side yesterday with my friend David (my cohort from A Very U.E.S. Night) and we decided to walk into the Duane Reade on 2nd Avenue and 79th Street to see if there was an “As Seen on TV” section which they have at the DR near my house.
There was not an “As Seen on TV” section but we came across this:
Some bright store manager or employee has created this convenient grouping of products, perfect for that point in the night when hopes are at their highest. If you had just left Dorrian’s to pick up some beers and move the party elsewhere and you walked into this aisle, how could you not believe it was your destiny right then to play drinking games followed by drunk sex?
Just to be sure this wasn’t some scheme following a memo sent down from “corporate” we stopped into another Duane Reade a few blocks away. After all, DR has just undergone a comprehensive rebranding. But the beer stood alone and I am fairly certain this display was the result of the humor (lighthearted or disdainful, will we ever know?) of an employee or employees at a single location.

